Last December, Mac users around the world participated in what became to be known as the most explosive Mac indie software event in history – MacHeist. Tens of thousands of users participated in MacHeist missions, discovering clues, solving puzzles, and winning free software prizes. And when the fuse ran out, the best software deal in Mac history was unveiled.
Over the course of a week, over 16,000 customers snapped up the bundle. With 25% of each sale going to a charity of the customer’s choice, the event ended up raising $200,000 for important causes.